When you dedicate your life to developing a best-in-class product that speaks for itself, you end up too busy to get the word out. In the case of Simplifi, revolutionary medical carts with a brand image/web presence that was not doing their product justice.

A clean, modern look to break from the pack in the medical cart industry—because that’s exactly what their products do. Their brand needed to look, read, and FEEL as high-tech, high-quality and high-science as their carts. All tied together by a brand message that defines what they do and why they do it.